Invisalign x Super Bowl LVII

ABOUT

To celebrate their second year as an Official Partner of the NFL, we brought Invisalign back to the Super Bowl for five days of games, contests, player appearances, and more.

Built for NFL stars and super fans alike, the space featured a touchdown-dance video booth, custom carnival game, and a secret behind-the-scenes studio to support Invisalign’s player-driven Super Bowl week social content strategy.

Over five days, more than 20,000 fans were given a reason to smile.

client

Invisalign

LOCATION

Phoenix

SCOPE

Concept/Ideation
Content Design
Experience Design
Giveaways
Graphic Design
Production
Scenic Design
Staffing
Technical Direction